5 Essential Marketing Hacks For Startups And Small Businesses

The environment we live in is becoming more and more digitally intertwined

Put your business or startup on the map
Feel as if you’re on the waterfront with your commercial aspirations and dreams? Lacking the bucks to help put your business or startup on the map? Fortunately for prospective business owners and entrepreneurs, the environment we live in is becoming more and more digitally intertwined, thanks to our good pal, the internet. How can this help your desired trade? The internet and the ensuing digital transformation has made the ability to employ effective and influential marketing tactics significantly easier and more enjoyable than ever before. Our understanding of conventional media is changing, being replaced by new media trends. The once traditional power of television is shifting to the power of search engines and social media. So, how can your business exploit the power this contemporary age affords? Check out the list below to see what tools you can easily and readily utilize to get your brand or startup in the eyes and minds of customers.

1. Use Social Media To Your Advantage

Whether your usual digital interactions involve sharing on Facebook, hashtagging on Instagram, or stalking your competitors on Linkedin, get on all forms of Social Media. Work to integrate all of the different channels and outlets. These networks are where millions of people spend large portions of their day, scrolling the abyss of feeds and posts. Why not get in front of them? Get your business social. Connect with friends. Comment on things and strike up conversations. Just because you might be a concrete company, doesn’t mean you don’t have condolences for a national tragedy or passion about a big sporting event. The key here is to be different. No doubt your competitors are on there too, but if you stand out in a unique sense, your brand’s image will hold more value. Don’t be afraid to take risks. Social media is an experimental field. As budding businesspeople and entrepreneurs, you should know there’s no reward without risk. Investing time or money in a social media campaign is not an option, but a necessity, so get liking.

To Do:
  • Join the big networks.
  • Like, share, connect.
  • Comment on things, be cheeky (in good taste).
  • Post content. Keep active (this is vital!).
  • Target specific audiences at first and build.
  • Don’t hesitate on using emojis — it helps make your image personal and human. Stats released by Adweek showed that 92% of people use emojis as they feel it expresses better than words do.
  • Most importantly, don’t pester — engage with users strategically
A tool like buffer gives you control across multiple social channels and makes it considerably easier to execute campaigns and share content.

2. Create And Publish Compelling Content

Your business or startup needs content, and even more importantly, it needs high quality and stimulating content. You can publish things like articles, videos, or infographics on your own personal blog or on your social media channels. If your new venture is a revolutionary dog washing business, it’s no doubt that day-to-day operations involve some compromising and hilarious images of canines — snap, crop, write, and share, then let the vortex of the web and social media do its thing.

Alternatively, if your business trades in finance, produce a video on groundbreaking things your industry does, something that everyday people wouldn’t know or that is potentially lucrative — something share-worthy that offers value to people traversing the web or social media. It doesn’t matter if you think your business or its industry lacks glamour, every trade has a unique story or details. The key when it comes to content is personality and creativity. We all possess those things, the challenge is how you decide to channel it. The rewards can be viral!

3. Try Creative Branding

Having a logo or insignia is a no brainer when it comes to starting your own business or entrepreneurial venture. If you’re short on cash, you can capitalize on cheap alternatives online. Check out services like Fiverr or Zeerk and take advantage of the cheap options they provide in generating logos or graphic designs for businesses. These can help sort your logo and image challenges.

But how can you market that brand to stand out aside from using social media or publishing content? Never ignore the power of word of mouth. Don’t resort to the usual tactics of branding your logo on USB’s or bottle openers. Actually invest into memorable products. Know a friend going to a big party? Purchase some locally brewed beer, design your own company label, slap it on the front of the bottles, and send him or her with a free six-pack produced by your business. This isn’t a hard thing to do. It’s employing tactics like this that help your business become memorable and stand out. Jump on the trending bandwagon of crazy donuts and design your own company ones and send them to your audience. Creatively marketing
your small business or startup brand is a perfect way to get your name out in the open in a unique way.

4. Use Hacks For SEO

Unless you having been living under a rock, or your business ambitions only extend as far as setting up shop in a local market, it’s a known fact that SEO is a vital component for businesses. Visibility online, especially in search engines, is key to business development and exposure. Optimizing your company’s webpage to correspond with Google’s algorithm is a must to help put your business ahead of competitors and up the top in search rankings. If you’re not employing an SEO strategy, whether you’re learning the ropes yourself or have invested in an SEO company, you’re more than likely losing out on business or investors to competitors.

What simple things can you do to implement SEO?
  • Make your webpage fast. Compress images and videos using sites like tinypng.com. Google ranks domain speed and usability — an element of their algorithm.
  • Link your company’s social pages. Google recognizes social business pages as authoritative — higher authority means higher rankings.
  • Create a Google My Business page. This increases your sites trustworthiness, a component of Google’s search algorithm.
If you truly recognize the importance of SEO, it is best to outsource it to professionals who trade in the craft. A digital marketing agency can creatively boost the rankings of your business or startup, which can lead to substantial conversions and business exposure. Do your research on a few different SEO agencies and educate yourself on the practice, reading articles and forums, so you know what to look for and who you believe can help increase your visibility. SEO is not a short game, it’s a long-term investment, but the wait is worthwhile.

5. Be Part Of The Community

Nothing is more warming than a sense of community. As a local business or startup, get on board helping communal events and festivities. If your company provides a service, how could it help the community in a not-for-profit sense? If it can, it’s a great way to showcase the personality and social heart of your business. Whether it be providing blankets to homeless people or piling up sandbags in the event of a flood, if done in a tasteful manner, helping the community through the resources of your business is a great way to connect with prospective customers within a local community. Companies that engage and help the community distinguish themselves from their competitors. Helping out locally or providing for events elicits opportunities to generate content for social media as well. Help them, help you.

Successfully marketing your small business or startup will always involve challenges. Old methods can be ineffective and new trends change constantly, making it hard to know where to best channel your time and money. All in all, there are plenty of tactics available at your disposal and the internet, creative branding, social media, the practice of SEO, and community involvement afford endless opportunities to start the conversation about your small business or startup.

This article was written by Erin Smolenski from Matter Solutions for Lifehack.org


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