Powerful “Letters Can Kill” Campaign Hints Against Texting While Driving

Lightfarm Studios from New Zealand decided to use horrific controversial characters and world dictators in the advertising campaign they made for Mitsubishi to warn against on-the-wheel typing. While you are on the road, it can be disturbing to see a disheveled face of a villain staring right at you with rage while you are checking your Facebook feed.

Alarmed at the danger that increased texting and smart software communication can pose in traffic, Mitsubishi has started raising awareness among automakers. This is a great start – when a commercial business kick-starts a strong message, public pays attention.