Despite being available in various non-whiskey forms such as barbecue sauces, chocolates and shower curtains, Jack Daniel’s have decided to jump on the coffee bandwagon and create their own caffeinated beans with their much lived Tennessee whiskey.
It’s difficult to detach yourself from the idea of a JD and Coke on a Saturday night to a JD coffee on Sunday morning.
I suppose it’s a nice, warm way to do hair of the dog in the morning.
They’ve got their own coffee cups, travel cups, coffee beans and Arabica ground, no doubt Clooney himself will be supping on a JDspresso soon.
On their website, Jack Daniel’s describe their new coffee range:
Our unique blend of gourmet coffee is 100% Arabica, infused with authentic Jack Daniel’s Tennessee Whiskey, and roasted medium to provide a full-bodied rich flavor.
The distinct caramel and vanilla notes of Jack Daniel’s Old No. 7 Tennessee Whiskey are evident in each sip.
World of Coffee operates using the same principles as Mr. Jack Daniel, ‘Everyday we make it, we’ll make it the best that we can.’
We have been roast masters since 1984 and adhere to strict quality standards in the sourcing and production of the best tasting coffee.
Just like Jack Daniel’s Whiskey, our coffee blend is crafted with pride using premium beans and proprietary roasting methods for a delicious brew with bold character and a smooth finish.
A line of coffee that incorporated Jack Daniel’s flavouring into the grounds rather than the actual whiskey was discontinued in 2011.
But the new coffee is going down well with customers, with one writing:
My girlfriend bought me this for Christmas and I must say it is the best coffee I have ever had.
It is such a unique flavor that makes the coffee feel more refreshing while you drink it. It is just a hint of the whiskey flavor and I would suggest that this is meant for people who like to drink their coffee black otherwise cream takes away from the flavour.Advertising
Unlike with a boozy Irish coffee, you can’t get drunk on Jack Daniel’s coffee blend as it does not have any alcohol content.
The beans are soaked in the whisky for a long period of time, but the roasting process takes away any alcohol, leaving the deep, smooth cinnamon flavour on them.
The gourmet coffee has 100 per cent five star reviews on Amazon.
Charlie Newman, president and owner of World of Coffee, said in a press release:
We use the best tasting and highest quality coffees in the world and now add to that the authentic taste and aroma of Jack Daniel’s.
Many who tried the coffee said they could not taste the whisky in the brew, and said the beans had a chocolatey aroma.
Huffpost tried the coffee, with one person saying it ‘smelled like you should be in some sophisticated person’s house surrounded by thick armchairs and mahogany’.
If you want to enjoy JD coffee, but don’t want to go too crazy, they offer a decaffeinated version.