Thesis Couture is the science and technology company dedicated to the fashion segment trying to join the best of both worlds in order to help women everywhere. And it is the former executive of SpaceX, the US space transport company, Dolly Singh that leads this team that has long worked to reinvent the famous stilettos in order to make them more comfortable and healthy.
“The key was to make it an interesting problem in their language. Asking them to design a high heel isn’t interesting,” Singh told Tim Walker over at The Independent. “But asking them to design a structure that supports a secondary structure, which is dynamic and has a 180-degree range of motion and happens to be a human body? That’s interesting. I had to make them see it not as a fluffy problem, but as a serious engineering problem.”
There is clear evidence that the prolonged use of high heels can cause serious damage to the feet and even the back. And Thesis couture aims to change that with their new technology. “It’s a stiletto. It’s never going to feel like a tennis shoe. But it doesn’t have to feel like a torture device either.” said Singh.
The new reinvented stilettos present innovations such as a heel made of high-tech aerospace materials like polymers and plastic instead of a metal rod like the traditional ones, straps that strategically wrap around the feet, slip-resistant sole, cushioned internal heel bed and a better load distribution from heel to toe. According to Thesis Couture, when this project is completed – and duly patented – the technology will revolutionize the fashion industry.
“Five years from now,” Singh says, “I want every high heel on the face of the Earth to be made the way we make them.”