her father, an astronaut orbiting the Earth.
The idea was to recreate Stephanie’s hand-written note in a size large enough to be seen from the International Space Station at an altitude of 400 km, where her father is. The sweet message was scanned and reproduced in a 5,5km² area of the Delamar Lake in Nevada, USA. To write the message, Hyundai Motor dispatched 11 Genesis cars with special tires to leave a visible trace in the sand.
Everything, of course, was recorded and became a creative advertisement and has even been officially recognized as ‘the largest tire track image’ ever by Guinness World Records.