Hyundai helps astronaut’s daughter send message to dad in space

The creativity of Hyundai’s marketing people are flying high. Literally. The auto maker created an ad in which a 13-year-old sends a message to
her father, an astronaut orbiting the Earth.

The idea was to recreate Stephanie’s hand-written note in a size large enough to be seen from the International Space Station at an altitude of 400 km, where her father is. The sweet message was scanned and reproduced in a 5,5km² area of the Delamar Lake in Nevada, USA. To write the message, Hyundai Motor dispatched 11 Genesis cars with special tires to leave a visible trace in the sand.
With the help of computers and an extremely accurate GPS, the 11 cars rode side by side in formation with only a few centimeters of each other. They then waited until the ISS passed by – at a speed of 7,6 km/s. From above, Terry Virts, Stephanie’s father and commander of Expedition 43, took a photograph of the message and thanked the gesture.

Everything, of course, was recorded and became a creative advertisement and has even been officially recognized as ‘the largest tire track image’ ever by Guinness World Records.