While the campaign provoked varied reactions and was ruled to not be offensive by a watchdog, it served to encapsulate contemporary concerns about body image and the sometimes unrealistic pressure put on people to conform to certain standards.
The perception of beauty is channeled through many forms – literature, cinema, art, media, fashion, the internet – all of which hold considerable sway. I live in London and, every day, I see ‘aspirational’ bodies that I’ll probably never meet – and I’m not sure I want to. Whether it’s a billboard on the tube, a TV ad or the cover of a magazine, thanks to the media, we have become accustomed to extremely rigid and uniform targets for beauty – that are wholly unrealistic. So why is exercise good for both physical and mental health?It can lower the risk of:
- Breast cancer
- Coronary heart disease
- Hip fracture
It’s about working out for the right reasons – working out why you want to get fit, how it will help you, and putting plans in place to achieve it. I’ll probably never be beach body ready – but I know that my exercise regime helps me keep my mind and body on track.
Take a look at the full infographic for all the research from Better Gym North Greenwich.