The dispensers were installed in public spaces such as the town hall, the tourist office, libraries and in social centers. The idea behind this initiative is to encourage people to bring back the habit of reading as a past-time instead of poking on their phones all day. The Mayor of Grenoble, Eric Piolle, is promoting this initiative in collaboration with local publishing start-up Short Édition, which created the device. The government believes that this initiative has two benefits for its citizens: first, it spreads culture and promotes reading; and secondly, they encourage citizens not to use their cell phones so much, and think of other ways to pass time.
The service is free, and as of now, eight machines have already been installed throughout the city. The project non-profitable since the goal is to simplify the citizens’ access to reading.