Leading the high-profile reveals is Bugatti's $2.6 million Chiron hypercar. The 1,500-horsepower beast is the follow-up to the Veyron.
Ferrari will introduce an updated version of its FF GT car, called the GTC4 Lusso.
Lamborghini will introduce an ultra-rare, special-edition supercar, the Centenario, to celebrate the 100th birthday of founder Ferruccio Lamborghini.
Aston Martin will unveil the long-awaited follow-up to the company's DB9 (below), the DB11. There is an Aston Martin DB10, but that was used only as James Bond's movie car in the film "Spectre."
McLaren will introduce a pair of new models. The first is the 570GT, a softer, more grand-touring-oriented version of its 570S supercar.
On the other end of the spectrum, McLaren will reveal the convertible spider variant of its 675LT track-oriented supercar.
Just 500 675LT Spiders have been built, and they've all been sold.
McLaren will show another car in Geneva that you can't buy — a completely customized P1 hybrid hypercar.
Koenigsegg is expected to show off a production version of the Regera hybrid mega-car that debuted last year at the show.
Pagani will also be in the game this year with an upgraded version of its Huayra hypercar.
Jaguar will intro the new F-Type SVR, a 575-horsepower, 200-mph version of its critically acclaimed F-Type sports car.
Lexus will launch the LC 500h coupe. It's a hybrid version of the V8-powered LC500 coupe the company introduced in January.
Porsche will show its new four-cylinder, turbocharged 718 Boxster and 718 Boxster S models.
Mercedes-Benz is expect to show off a host of new models, including the SL convertible ...
... the C43 AMG Coupe and Convertible and ...
... the new E-Class sedan.
BMW's show presence will feature several special cars. The BMW M2 will make its European debut.
In addition, the Munich-based automaker will introduce a pair of 600-horsepower luxury limos: the BMW M760i and ...
... the Alpina B7.
Bentley is expected to unveil three updated variants of its flagship Mulsanne sedan.
In addition, the new Bentley Flying Spur V8S will make its debut.
Bentley's Bentayga SUV will also hit the show floor.
Maserati is jumping into the SUV business with its new Levante.
Audi is expected to lift the cover off of a three-door subcompact crossover called the Q2.
Volkswagen will introduce a new compact crossover.
Jeep will show off a special edition of its Renegade crossover: the Dawn of Justice.
Volvo will show off its recently introduced V90 wagon.
Infiniti's stylish Q60 coupe will make its European debut ...
... as will Mazda's seductive RX-Vision concept.
Eclectic Swiss automaker and turner Rinspeed will show off its ?tos ("Sigmatos") concept.